Lenel S2

Brand Design and Illustration

Lenel and S2 Security, two established leaders in the enterprise security industry came to Boston Digital needing a new responsive website. The design challenge was to give this new combined company LenelS2, a modern, sophisticated look that would serve as an introduction to an existing, loyal customer base and to a new, younger generation of security professionals that expect a technically-savvy brand.

Role: Art Direction, Visual Design, Illustration, UI

My solution is a clean, structured design with generous white space and blocks of color that reference the modular/scalable nature of the LenelS2 product line. The underlying grid shows through as a design element to give a technical feel without getting in the way.

Video and photography is an opportunity to humanize and soften a linear design; full-width video on the homepage creates an eye-catching experience. Standards for photography throughout the website include recommendations to select images that feature active people instead of empty corporate campuses and airports that you might typically see in a site for this industry.

Deliverables included a UI components library, custom icon set and brand guidelines document outlining recommendations for photography, type and use of color.